Elysia Chao

Hi Abdul & Brianna,

My name is Elysia, and I was wondering if you were still looking for someone to help you with marketing? I glad I was able to speak to you both briefly after the Closing Remarks, your guys’ presentation was amazing! I took pictures and sent it to some of my gamer friends, they didn’t know we had something like this in KC! When I looked over your website and the ‘Careers’ section, it sounded like you guys already had a Marketing Department? I’m not sure how I would fit with your guys’ team but below is a bit more about me.

Relevant Work Experience:

  • Entrepreneurship & Organizational Background: I’ve worked 3 start-ups. The first startup was a mobile/web app I co-founded with 3 software engineers at age 18. Unfortunately, it didn’t make it past the first year, but we all learned a lot of lessons from failure. I was recommended by one of the co-founders to their second startup, Menufy, which is currently experiencing exponential growth; I was one of their first employees so I wore a lot of hats, but now they’re on a hiring spree and up to 60+ employees since they expanded their services. I’ve helped them develop a lot of systems and processes that helped scale the business to where they now are available in almost all 50 states. I supervised the training for over 20 employees up until I left, and gained experience managing teams, product development/launch, project management, and a bit of sales at Menufy. The third startup is CCP Digital, a company that specializes in B2B and B2C digital marketing, as well as Influencer Marketing. I was scouted out by them on LinkedIn by the CMO (and now mentor), Travis Wright, who is ranked in the Top 20 of the best digital marketers in the world, a keynote speaker, a columnist for Inc., VentureBeat, HuffingtonPost, and more, as well as the author of Digital Sense, which was featured in Forbes this year (https://www.forbes.com/sites/johnkoetsier/2017/02/21/digital-sense-is-digital-marketing-101-for-digital-marketers-who-dont-know-it-all/#5f89c0d57a75). They wanted to hire me to help them stabilize and scale their business. Again, as one of the first employees, I wore any hat that was needed; I went from executive assistant, to project manager, to marketing & PR manager, to video production manager, to hiring manager, to sales director etc. I was essentially an intrapreneur, applying my entrepreneurial skills to whatever area needed growth and development. Once stable, I trained my assistant and intern to take over the checklist of tasks, or I outsourced it, so that I could move on to the next project. I left CCP Digital 3 months ago since I wanted to travel more, and started to freelance on my own.
  • Event Planning Experience: When I was a student at Johnson County Community College, I was hired as a Student Activities Ambassador where I was to manage all campus events that will help increase student engagement, including Campus Kickoff day which required coordinating 50+ vendors and drew in 2,000-3,000 students every year. I was also elected as the Student Senate Vice President and was in charge of all charitable events we ran for students in need. I was appointed as the President of Enactus, a startup business club; In the first year, I lead my team to implement a program that helped children in poverty in Guadalajara, Mexico, stay in school and out of cartels and gangs. I was also the Secretary of Model United Nations, a political science club, where I trained all the members on tact and diplomacy, and helped coordinate/direct conferences in Kansas, St. Louis, and New York. I also was the manager of the school’s food pantry and organized food drives and holiday donations to those in need.
  • Non-Profit Work: I was appointed as the Chair of the Kansas division of an international human-rights NGO called CARE.org 4 years ago, at age 18 (our Kansas CARE site: http://www.careaction.org/care-action-network/kansas). Since I was one of the youngest chairs in the US, they asked me for recommendations to target other like-minded individuals. I suggested they increase their digital presence with better Twitter, Facebook, YouTube, and Instagram engagement as well as an app so that the organization can have a more sustainable growth. Since then, they’ve increased their digital presence and have gained a few younger chairs and leaders. In Kansas, I successfully created a dedicated team of mostly college and high school students that are trained in how to lobby Senate & Congress members (both in DC and in Kansas) on critical issues to fight against global poverty and hunger and promote equality in all that we do.
  • Goals: I have a passion for social entrepreneurship. My ultimate goal is to become the best socially-conscious and forward-thinking digital marketer, specializing in integrating charitable causes into innovative PR & marketing strategies (tactics such as social media advertising, 360 videos, VR/AR marketing, Influencer marketing etc. have proven to be even more effective than traditional media).
  • Communications Experience: I was on the Varsity Debate team in high school, and did a lot of public speaking for the clubs and organizations I helped run in college. At CARE, I’ve had to speak to Senate & Congress members and staffers about international human rights issues. At Menufy, I helped run the Customer/IT Support department for a year. I am also a member of Toastmasters International, where I continue to give speeches bi-weekly to practice and improve my communication skills beyond school.

Some things I can help with:

  • Social Media Exposure: Social media is the new cold call; I’d like to help you increase your digital marketing exposure and integrate it with influencer marketing methods.
    Audience Targeting: I specialize in targeting Millennials (age 22-40, ~75.4 million as of 2015) and Gen Z (anyone born 1995 and later, projected to be ~84.7 million by 2020) since I fall between the 2. These age groups are increasingly moving to digital platforms for their purchases, it’s important to use these platforms to influence their decisions and for brand recognition, especially around special events and holidays.
  • Partnerships: Having worked on so many projects and lead various initiatives by building teams, I’ve learned that the best way to succeed is with strategic win-win partnerships. GameStop and schools great examples! I’d also recommend sporting events, busy restaurants that have long wait-times, festivals, and concerts etc. My work experience will also be able to help you with both B2B and B2C marketing.
  • Scale Your Business: With most my work experience in helping business stabilize and scale for both revenue and staff growth, I’d love to help you guys find more ways to reach your goal of breaking-even in 6 months or less. With a combination of promotional and pricing strategies, as well as more influencer marketing, I can see you guys being the premier mobile gaming company in Kansas and beyond!

Observations/Recommendations:

  • Your site looks amazing and so easy to navigate! I looked at your competitor’s site ZoomMobileGaming.com and it was not as user-friendly (on mobile or computer views).
  • I think it was recommended during the presentation feedback yesterday, but food and drink offerings or sponsorships could be another way to bring in more revenue, especially if you are going to college campuses. Although, it looks like your Instagram page says ‘Free Food, Free Drink’ already.
  • I couldn’t find a YouTube channel? A great way to get exposure is teaming up with YouTube gaming influencers to make videos, or having them make guest appearances at events, or even letting them hold an event with your mobile gaming truck.
  • To get more engagement on your Twitter page, I recommend List Building to create better social listening abilities. I’d also recommend increasing your value tweets, which are tweets where you provide knowledge/expertise/motivation/fun facts etc. that might not be related to your company but is relevant to the industry. Gary V, one of the leading digital strategists in the world and my mentor’s friend, created it as a general guideline increasing social media engagement: https://www.forbes.com/sites/danschawbel/2013/10/11/13-memorable-quotes-from-jab-jab-jab-right-hook/#1e98d20f41d9
  • To get more Facebook engagement, I also recommend more value posts, like posting in more Gaming Communities and jumping into conversations with your knowledge and expertise.
  • Since you are going to colleges and high schools, and many in that demographic have Instagram, Snapchat, Twitter, Facebook etc. it’d be free advertising if you set-up a mini pop-up photo booth in front of your truck w/ props that feature your logo with their school or the games in the background for example.
  • I loooove traveling and go on about 15-20 trips a year! I noticed that it’s a trend in my age group too. How about doing a video series where you guys travel to all 50 states (well, 49 since Hawaii would be kind of hard to reach haha) or something interesting that people can follow ‘episodes’ of on social media. You can partner with gaming shops or events as they come. This will help you grow your audience as well as generate more long-term exposure. You’d also be the first mobile gaming truck to do it so you’d stand out.

Those are all of my ideas for now… if I come up with any more, I’ll let you know! I just love your guys’ authenticity and you have a wonderful business model! I come from a family of restaurant entrepreneurs, and my first job was in a family-run business, so they’ll always have a special place in my heart. I hope I can become a part of your team and help you guys grow. I can tell you guys care about youth and giving back to the community, with integrating charitable causes to your business and everything 🙂

Please let me know if you have any questions! I can be reached at chao4595@gmail.com or at 913-558-4766.

Thanks,

Elysia Chao

  • Updated 3 years ago

To contact this candidate email chao4595@gmail.com

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